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Friday, April 13, 2007

National Nurse to Lead the Way In Health Care

By Barbara Ficarra, RN, BSN, MPA

Nurses are generally regarded as being kind and compassionate. What is not generally recognized is their medical expertise and the vital and often primary role a nurse plays in providing quality health care. Yet it is this combination of compassion, understanding and medical expertise that makes nurses a perfect choice as advocates and educators in health care.

On the front lines of health care, a nurse is often the health professional responsible for providing continuous 24 hour care to those in need. Nurses not only care for patient’s physical needs but they treat their emotional needs as well. Working together with other health care professionals, the nurse is there to educate the patient regarding their continuing health care and preventive measures. However, our current system of health care is often reactive rather than pro-active. As experienced health care professionals, nurses are a perfect choice to lead the change in American health care by educating the public regarding proper health care and the prevention of illnesses.

As educated professionals, our knowledge and expertise should afford nurses the opportunity to inform the American public of vital health issues. It is imperative that nurses stand among the leaders in our nation's health care system, yet it is crucial that nurses work in collaboration with physicians and other medical professionals in providing quality health care to the American public. Together we are strong with the respective strengths of physicians and nurses combining to care for the good of all patients “Healthcare Professionals Together for You."™ So alongside the Surgeon General will stand a National Nurse, helping to lead the evolution of the nation's health care system in the 21st century into one of education and prevention.

Nurses need to recognize that they are health experts and communicators. Health in 30™ a weekly live radio show is dedicated to the responsible sharing of health information with leading medical experts and it provides listeners with the latest medical news and information; it is educational, informative and entertaining. The philosophy of Health in 30™ is simple and two-fold. First, the primary goal is to educate the public about vital health topics, to encourage the public to take charge of their health and speak up on certain issues; and second it is to have all health care professionals, especially nurses “Speak Out” to encourage them to become the experts that they truly are. They have the opportunity to become involved in the media as experts, either as a guest on the radio show and/or as a writer for the website. Nurses need to be recognized as the true professionals they are. Nurses must step forward and advocate for the public.

Health in 30 ™is on-air and online. Health in 30™ airs live every Friday from 5:30 p.m. to 6:00 p.m. EST and it is broadcasted on WRCR AM 1300 Radio Rockland. Streaming live at, click the WRCR logo to listen live, Health in 30 is there to provide listeners with health information with leading guest medical/health experts. is the extension of the radio show. On readers can get more in-depth information from the experts, listen to audio, sign-up for free newsletters, plus a lot more!

To address this issue of the National Nurse, Barbara Ficarra, creator, producer and host of Nurses in Motion™ with Scribe Media will discuss the topic of National Nurse for WebTV; guests include: Keith Olsen, RN advocate to create an Office of the National Nurse and Edith Brous, RN, JD. Details to follow at

copyright 2007 Health in 30™ and Nurses in Motion™-Barbara Ficarra, RN, BSN,MPA Creator/Host/Producer

About the Author:
Barbara Ficarra, RN, BSN, MPA is an award-winning journalist and the creator/producer/host of Health in 30™ radio show which airs live every Friday from 5:30 p.m. to 6:00 p.m. EST, broadcasts on WRCR-AM 1300 and streams live online at – click the WRCR logo to listen live! Health in 30™ is a 30-minute show that brings listeners the latest health and medical news and information with leading guest medical experts. Barbara conducts lively and informative discussions with leaders in their fields to provide vital health information on a broad range of topics, while focusing on education and prevention; and listeners will often call-in with questions.

Barbara is also the creator and editor-in-chief of the website. is dedicated to the responsible sharing of information from leaders in the healthcare industry. On, readers can get more in-depth information and tips from these same experts. The highlight of the website is the “Speak Out” logo, this is where all medical communicators can go to sign-up to be a guest on the Health in 30™ show and/or write for the website. Nurses are especially encouraged to sign-up and to use their voice to advocate to the pubic that they are medical experts and communicators. Barbara has teamed up with Scribe Media and Health in 30™ has expanded from radio to broadband media outlets; Barbara is the creator/host/producer of Health in 30™ for Scribe Media, additionally she is the creator/host/producer of Nurses in Motion™ for Scribe Media; a continuing series on issues surrounding the nursing profession. Barbara is a media consultant, health communicator and co-coach with Media Image Coach and she is also working with Televersemedia Productions producing health documentaries.

Barbara has been selected by the American College of Emergency Physicians (ACEP) to receive a prestigious Journalism Award of Excellence for Coverage of Emergency Medicine. The program, “Ins and Outs of the ER” covered what to expect in the ER and the challenges of crowding and waiting.

“Awards are given for outstanding coverage of an emergency medicine issue, in-depth analysis or investigation that brings clarity to a key emergency medicine issue and educates the public and significant impact that motivates positive change or breaks a new story that generates widespread coverage.” Barbara will be honored by ACEP at the Leadership and Advocacy Conference on May 1st at the Hyatt Regency on Capitol Hill in Washington, D.C.

Barbara was selected to teach at the American Medical Association’s Medical Communications Conference in Tampa, Florida on April 12th. On April 20th Barbara will be the keynote speaker at the American Association of Critical Care Nurses in Fairfield, NJ, April 21st she will be speaking at the Hudson Valley Chapter of the American Society of Ophthalmic Registered Nurses in Mt. Kisco NY, and Barbara will be the closing keynote speaker on April 27th at the Nursing Spectrum Career Fair in Teaneck, NJ. Barbara will also be the Keynote Speaker at two Nursing Spectrum Career Fairs in October. Barbara is a member of the National Association of Medical Communicators and New York Women in Communications. Barbara has media training featuring teleprompter, anchoring, hosting, broadcasting and interviewing; and she is a published author.

Barbara Ficarra graduated from Fairleigh Dickinson University with a Bachelor of Science degree in nursing and received a Master’s degree in Public Administration with a specialty in Health Administration from Long Island University. Barbara is multifaceted in her clinical experience, ranging from oncology to general medical/surgical units and presently is an Administrative Head Nurse at a Level 2 Trauma Medical Center. She serves on the Academy of Judges for the International Health and Medical Media Awards also known as the FREDDIES. Her 2004 production was a finalist in the 2004 FREDDIE awards. “Health in 30, Healthcare Professionals Together for You.”™

The National Nursing Network Organization Team—Friday, April 13, 2007  

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